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In Netflix’s ‘Indian Matchmaking,’ Arranged Marriage Is The Anti-Entanglement
The recently released show on Netflix — Indian Matchmaking — has men who seem to have the mindset of a different generation. Take the case of the two boys from rich business families in India. Of course, their partners must be fair, thin, good looking and have old-world values. All this when he has not achieved anything on his own! When I look around in my personal and professional circles, I see so many examples of how women gets sucked into meeting expectations from people around them.
After all, how can women even understand numbers!
In the case of Netflix’s Indian Matchmaking, it’s Sima Taparia, a globetrotting matchmaker from Mumbai who’s supposedly the best in the business.
Every reality show has at least one villain. As Sima and the show itself frequently remind us, arranged marriage is not quite the form of social control it used to be; everyone here emphasizes that they have the right to choose or refuse the matches presented to them. But as becomes especially clear when Sima works in India, that choice is frequently and rather roughly pressured by an anvil of social expectations and family duty.
In the most extreme case, a year-old prospective groom named Akshay Jakhete is practically bullied by his mother, Preeti, into choosing a bride. Indian Matchmaking smartly reclaims and updates the arranged marriage myth for the 21st century, demystifying the process and revealing how much romance and heartache is baked into the process even when older adults are meddling every step of the way. Though these families use a matchmaker, the matching process is one the entire community and culture is invested in.
Director Smriti Mundhra told Jezebel that she pitched the show around Sima, who works with an exclusive set of clients. Yet the show merely explains that for many Indian men, bright, bubbly, beautiful Nadia is not a suitable match. The parents task Sima with following multiple stringent expectations. Some are understandably cultural, perhaps: A preference for a certain language or religion, or for astrological compatibility, which remains significant for many Hindus.
Indian Matchmaking: The ‘cringe-worthy’ Netflix show that is a huge hit
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As arranged marriages, inextricably woven into India’s societal fabric, come business head, , a matrimonial portal, told PTI.
Indian Matchmaking is a Indian documentary television series produced by Smriti Mundhra. Indian Matchmaking was released on July 16, , on Netflix. Mundhra named the casting the biggest hurdle of the show, going through a client list of families and calling to see if they were willing to be on camera. Mundhra also noted that the series initially started with about a dozen singles but with some that “fell off” during production.
The show received mixed reviews between critics and social media users. In addition to showing ” classist ” and ” casteist ” stereotypes, the show was criticized for whitewashing the idea of arranged marriages. The Los Angeles Times followed up with the couples appearing on the show and reported that they are not together anymore.
From Wikipedia, the free encyclopedia. Entertainment Weekly. Retrieved The Hollywood Reporter. Screen Rant. Men’s Health. The Los Angeles Times.
4 Books for fans of Indian Matchmaking
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Online matchmaking businesses in India have many ways to woo. Only a tenth of people seeking a spouse use the internet, but that is set to.
We are in the middle of a pandemic. Work from home has started taking a toll and there are at least a million things to worry about at the moment. Like jobs, making ends meet, daily chores that never seem to end. And yet, all people could talk about over the weekend was Indian Matchmaking , a Netflix docu-series that appear to fan all the stereotypes about Indians and the system of arranged marriages.
All these various bits and pieces are tied together with the expert narration of Sima Taparia, the matchmaker from Mumbai who finds life partners for girls and boys from the upper echelons of society. Thus begins the eight-episode Netflix series, jumping between Texas and Mumbai, offering glimpses into how life and marriage is conducted among the rich and privileged Indians and NRIs.
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Why Indian Matchmaking is pivotal, not seminal
In the case of Netflix’s Indian Matchmaking , it’s Sima Taparia , a globetrotting matchmaker from Mumbai who’s supposedly the best in the business, and these aren’t just dates, but first meetings that could rapidly blossom into an arranged marriage. The show follows her as she sets up eight nitpicky Indians and Indian Americans while satisfying their rigid families. But in reality, Indian Matchmaking is far less comprehensive in its view of arranged marriage than it appears.
In the time since its July 16 release, the show has become a lightning rod for controversy over its depictions of sexism, casteism, and colorism; memes, meanwhile, have flooded the internet. Aparna has gained infamy for her dislike of comedy , Akshay got trolled for being completely controlled by his mother, and Nadia found a legion of fans coming to her defense after a tragic ghosting.
As the protagonist of the show, matchmaker Sima’s reception was largely positive at first; her quick judgments and straight-faced curtness earned her instant virality.
Indian Matchmaking Exposes the Easy Acceptance of Caste are often in the company of one or both sets of the daters’ parents and the sex is.
Now available to stream, the series follows Mumbai-based matchmaker Sima Taparia as she painstakingly works with singles and their families in India and America to find desirable mates for marriage. One client, New Jersey-based event planner Nadia, wonders if her Indian-ness will come into question because of her Guyanese heritage.
With the global reach of Netflix, Mundhra saw an opportunity to present a look at dating and relationships through the very specific lens of the South Asian experience that would reach a wide audience. That we have all sorts of different backgrounds, different ideals and ideologies. I think you can sort of learn a lot just from the examples and the specific journey of the participants.
Mundhra ultimately met her now-husband in graduate school. There was this refreshing honesty about her, and absolute passion for what she does.
Lockdown has deferred weddings in India but online matchmaking is on the rise
When Akshay Jakhete is first introduced on Indian Matchmaking , the clock is ticking. The Netflix show has the expert matchmaker, Sima Taparia, on a quest to find a suitable girl for Akshay. He is years-old and extremely eligible. While Taparia eventually does find one who Akshay and his mother approve of, the Mumbai-based businessman has still caught the attention of many female fans. Fresh out of college in Boston, Akshay Jakhete returns to India, only to find his family waiting for him to get married.
Core country: data based on in-depth analysis. Reading Support The Matchmaking segment is expected to show a revenue growth of Reading Support In the Matchmaking segment, the number of users is expected to amount to Reading Support User penetration in the Matchmaking segment will be at 0. Matchmaking has become a big business since the early days of online dating. As these services build on some high complexity algorithms and personality tests, they remain quite expensive and therefore still generate the most revenues in the market.
The market is already highly saturated, thus growth rates cannot be expected to be high in the next years. Due to the increasing amount of free services, the industry needs to explore new revenue streams and add extra value to their services. Widespread application of Artificial Intelligence could extend to AI coaching from profile recommendations to relationship and life coaching.
Home Based Matchmaking Services Business
MatchMe is an exclusive boutique matrimonial service for well established Indian individuals all across the globe who believe in the institution of marriage. Our objective is to get two individuals together who share common values, beliefs, interests and ultimately feel they are compatible with each other for marriage. We believe in partnering with all our clients with utmost trust and integrity extending all efforts towards bringing two compatible individuals as well as families together in matrimony.
Our Founders, Tania and Mishi bring with them a fresh approach to traditional matchmaking. They seek to celebrate your individuality and help you to find someone who will be the one for you. This is why we are the ONLY service that many of our clients have tried.
Even as the Netflix show “Indian Matchmaking” has grown into a global real estate business and now distancing themselves from the housi.
The Mumbai-based matchmaker Sima Taparia delivers this meme-friendly one-liner in the seventh episode of the hit Netflix series Indian Matchmaking. But she departs from this well-worn model in her attention to one extra characteristic: caste. This silent shadow hangs over every luxurious living room she leads viewers into. She lumps an entire social system, which assigns people to a fixed place in a hierarchy from birth, together with anodyne physical preferences.
This prejudiced treatment includes, but is hardly limited to, workplace discrimination in the United States. For example, the state of California sued the tech company Cisco in June for allegedly failing to protect a Dalit employee from discrimination by his higher-caste Brahmin managers. When a popular show like Indian Matchmaking neglects this alarming fact of the Indian American experience, it quietly normalizes caste for a global audience.
Contrary to what some viewers might think, the caste system is an active form of discrimination that persists in India and within the Indian American diaspora.
Netflix’s ‘Indian Matchmaking’ Is The Talk Of India — And Not In A Good Way
These men and women — or boys and girls, as they are referred to in Indian society, perhaps to reinforce their youth and innocence — of Indian origin are in their 20s and 30s, living in India and the US. Credit: Netflix. Indian Matchmaking just takes this concept further. Of course, each of these comes with their own good, bad and ugly. I think the entire experience felt like going on a journey with no idea as to what could turn up next. There have always been matchmakers and, more recently, marriage agencies that connected families.
Five years ago, I met with a matchmaker. I went in scornful. Like many of my progressive South Asian peers, I denounced arranged marriage as offensive and regressive. But when the matchmaker recited her lengthy questionnaire, I grasped, if just for a beat, why people did things this way. Do you believe in a higher power?
No idea. Should your partner share your creative interests? Must read, though preferably not write, novels. Do you want children? Not particularly. The show has received sharp criticism — some well deserved — among progressive South Asians, including Dalit writers , for normalizing the casteist, sexist and colorist elements of Indian society.
Why Does “Indian Matchmaking” Make My Culture Seem So Burdensome?
The Netflix hit “Indian Matchmaking” has stirred up conversations about issues like parental preference in marriage, cultural progress, casteism — and ghosting. Taparia answered questions via email from Mumbai, discussing why none of the matches worked out, her own arranged marriage and how business is booming despite the coronavirus pandemic. Sima Taparia: They are not separate things. Matchmaking is just a tool to help people find a life partner. In India, the process also often involves parents.
The hit show itself is about a matchmaker named Sima who helps arrange a marriage—a traditional form of courtship and matrimony in India—for.
With his team of relationship managers, counsellors, photographers, chartered accountants and a sophisticated software that helps sort out matches based on location, community, age and height, among other filters, Goswami found a life partner for the year-old that checked all the boxes. I met a lot of people and my family stepped in only when I was sure. Read The evolution of marriage, from strictly arranged to semi-arranged.
But I dated my wife for a year before the wedding. They run background checks, match horoscopes, caste and family wealth, and even discuss prickly subjects like dowry. Many of these stages of Indian matchmaking and the misogyny, casteism and sexism that they sometimes reveal recently found a global audience through an eight-part series on Netflix. The show was panned as regressive, but does it hold a mirror to the modern matchmaker?
An MBA, he started the service after struggling to find a partner for himself. Then, we meet the families in person, take a detailed note of their requirements — parents and children separately. We visit their homes and properties and take pictures.